For this project, I chose to redesign the logo for the video game development company Cloud Imperium Games.
I started the process of the logo by looking at other game development company’s logos so that the logo I created would match the industry.
What I noticed when examining these logos was the fact that most are minimalistic, abstracted versions of an object. I decided to use this design principle in the creation of the new Cloud Imperium logo.
I felt it was fairly obvious that the abstracted object should be a cloud, due to the companies name.
The picture above is the progression of the new logo design. The cloud in the design is represented by a ‘C’ like shape which relates the first letter of cloud and the lightning bolt representative of the ‘I’ in Imperium.
Next, I decided that the logo could use some colour to make it stand out more.
I felt that the lightning bolt should be the focus of attention since clouds in real life are more of a background object. I played around with colours, examining both the light and dark versions of the logo. In the end, I decided to go with the blue lightning bolt since it better suited the website than the others.